100% estimated channel coverage
Market in units and petabytes sell-in analysed in detail at model level
Bottom-up methodology – From country and regional to reach worldwide TAM
Worldwide, regional, country data-feeds from vendors
Regional and country data-feeds from distributors
Regional and country interviews with vendors and distributors
EMEA (22 Countries + 2 Rest of)
Austria, Belgium, Czech Republic, Denmark, France, Germany, Greece, Italy, Netherlands, Norway, Poland, Portugal, Romania, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, UAE, UK,
Rest of EU, Rest of MEA
APAC (10 Countries + 1 Rest of)
Australia, China, Indonesia, India, Japan, Korea, Malaysia, Philippines, Taiwan, Thailand, Rest of APAC
AMERICAS (9 Countries + 1 Rest of)
Argentina, Brazil, Canada, Chile, Colombia, Mexico, Paraguay, Peru, USA, Rest of America
41 countries individually analysed at brand level for each of the sub-categories. Tracked as well as non-tracked brands analysed
Each of the tracked brands analysed by type. Each of the tracked brands analysed by interface.
Each of the tracked brands analysed by capacity. For each of the 41 countries.
All data matched at SKU level with Futuresource database for tech specs allocation. New models always added every quarter.
