The worldwide tablet market, including consumer and enterprise verticals, shipped a total of 181.1M units in 2022, declining by 1.9% from 2021. The B2B sector saw significant growth with a total of 57.3M unit shipments, with many companies investing in 2-in-1 devices and tablets as solutions to the remote work setting. China saw an increase in shipments because of the continuous Covid-19 restrictions, while the other big regions and countries saw a slight decline because of the change in the behaviour patterns of buyers.
This summary document highlights key trends at a regional level, while the accompanying Excel dataset details trends and data at a country level.
Shipment data is presented at sell-in level. Installed base and ownership levels are assessed, based on retail sales and assumptions relating to replacement rates.
Research for this report was conducted in April/May 2023.