Following a turbulent year in 2024, market sentiment has improved. InfoComm 2025 reflected strong interest and high engagement across vendor booths, confirming renewed momentum in enterprise video conferencing investment.
While President Trump’s temporary pause on reciprocal AV tariffs in April offered manufacturers breathing room, uncertainty remains with the July expiration date. Most major vendors are buffered by local stock, delaying pricing impacts into late 2025 or 2026.
Microsoft's planned end of support for Windows 10 in October 2025 is creating operational complexity for IT departments. As AV and IT functions converge, we anticipate delays in some VC hardware refreshes, as teams prioritise essential upgrades.