The Japanese Video market is set to end 2024 at ¥1.38 trillion, up 1% on 2023. The overall market remains steady and stable, while the individual sectors witness a mix of dynamics. SVoD and Box Office remain the key drivers of growth while Pay-TV and Physical video although declining still represent a significant proportion of consumer spend. Japan has one of the most competitive SVoD landscapes with a wealth of global and local services driving the market forward, the sector is expected to grow a further 15% in 2024 to reach ¥424 billion. It accounted for almost two-thirds of the total net additional spend in 2024.
Futuresource Video Insights Japan
This Futuresource Japan Video Insights report reviews the video entertainment market landscape in Japan, assessing the impactors, drivers and future growth opportunities. With a focus on macroeconomic factors, the competitive environment, and the prevailing market conditions, this report explores attitudes to, uptake of, and forecasts for online video, Pay-TV, SVoD, physical home video and box office. It also answers questions like ‘how are video streaming services changing the entertainment market?’, and ‘how did Netflix disrupt home video market?’.
This report forms part of a comprehensive suite of home video global market insight reports, with coverage that includes Australia, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Italy, Japan, Mexico, Netherlands, Norway, Poland, Russia, South Korea, Spain, Sweden, the UK and USA.
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