The latest Video Insights country report for Poland examines all major Entertainment segments, highlighting current market performance and long-term structural trends. In 2025, total consumer spend is forecast to increase by 2% to PLN11.5 billion, with Pay-TV remaining stable and SVoD continuing to grow, although at a slowing pace as the market matures. Theatrical revenues are expected to dip in 2025 before returning to growth from 2026, while Digital Transactional continues to expand from a relatively small base, partially offsetting ongoing declines in Physical media. Across the forecast period, overall market growth remains modest, with gains in SVoD, Digital Transactional and Theatrical segments balancing gradual declines in Pay-TV.
Futuresource Video Insights Poland
This Futuresource Poland Video Insights report reviews the video entertainment market landscape in Poland, assessing the impactors, drivers and future growth opportunities. With a focus on macroeconomic factors, the competitive environment, and the prevailing market conditions, this report explores attitudes to, uptake of, and forecasts for online video, Pay-TV, SVoD, physical home video and box office. It also answers questions like ‘how are video streaming services changing the entertainment market?’, and ‘how did Netflix disrupt home video market?’.
This report forms part of a comprehensive suite of home video global market insight reports, with coverage that includes Australia, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Italy, Japan, Mexico, Netherlands, Norway, Poland, Russia, South Korea, Spain, Sweden, the UK and USA.
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