Future Sessions – Storage Media Trends in 2025
Futuresource Consulting Unpacks the Future of Storage Media in Latest Future Sessions Episode
Futuresource Consulting has released the latest episode of its acclaimed Future Sessions video series, featuring Carl Hibbert, Research Director, in conversation with Mats Larsson, Head of Storage Media. This insightful session explores the evolving landscape of HDD and SSD technologies, market disruptions, and the strategic pivots shaping the future of data storage.
“From pandemic-driven surges to post-lockdown saturation, the storage media market has undergone seismic shifts,” said Hibbert. “Mats analysis offers a clear-eyed view of where we’ve been and where we’re heading.”
Key Discussion Points
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COVID-19’s Impact on Storage Demand
The pandemic triggered a surge in consumer and enterprise investment in storage solutions, as remote work and entertainment needs skyrocketed. This led to an artificial boost in market conditions that has since tapered off.
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Market Saturation and Pricing Volatility
Post-pandemic, the market has faced saturation and erratic pricing—especially in SSDs—making both consumers and small businesses hesitant to invest.
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External SSDs: A Bright Spot
While most segments have declined, external SSDs have shown consistent growth, driven by demand for portable, high-performance storage.
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Vendor Diversification Strategies
Vendors are shifting focus to higher-margin segments such as enterprise, NAS, and surveillance drives, moving away from low-end consumer products to maintain profitability.
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Geopolitical Disruption and Tariff Impacts
Global trade tensions, particularly US tariffs, are prompting companies to rethink supply chains and distribution models, with direct-to-market strategies gaining traction.
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Rise of Chinese Brands in Emerging Markets
Chinese manufacturers are expanding aggressively into Latin America, Africa, and Eastern Europe, especially in low-capacity SSD segments, leveraging direct distribution and government-backed initiatives.
This episode is part of Futuresource’s ongoing commitment to delivering thought leadership across technology sectors. The full-length video is available now. Watch the full episode:HERE
Media Contact: Nicola Finn, Marketing Manager, Futuresource Consulting
Email: nicola.finn@futuresource-hq.com
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