The global headphones market recorded volume decline 0.5% to reach 563m units, while overall market value also declined, as growth was primarily driven by emerging markets where average selling prices tend to be lower.
In 2025, the market expansion was supported by a wave of flagship launches from top brands as well as high promotional activity. True wireless stereo (TWS), Over-ear and open-ear designs were key drivers, as these form factors continue to resonate strongly with evolving consumer preferences