- In 2025 the music market continued to see strong growth across both consumer spend and individual audience engagement, with an uplift year on year of near 9% reaching spend of $47.1 billion across streaming, physical media and digital download.
- At 86% share of spend, Streaming subscriptions continued to dominate, and has now surpassed $40 billion, generating a 9% growth, whilst the number of subscriptions taken in 2025 saw a net gain of 71.5m increases the total to 865m.
- With streaming subscriptions now the mainstay of how audiences connect with their favourite tracks, a number of markets are hitting saturation levels, so as services start to provide clearer differentiation between ad-based tiers and more premium tiers (full playback control, offline listening, audio quality, personalisation features), the next stage in continuing to grow revenues is via conversion of users from free to paid subscribers, whilst also implementing strategic price increases across limited markets.
Futuresource Global Music Industry Market Outlook
Gain insights and analysis relating to the streaming music subscription market and competitive environment, in the context of the wider music market.
Highlighting key service developments, uptake and characteristics, the report provides key wider industry trends and actual market data. Also included is a dedicated section focusing on the developments and trends within the vinyl market.
Frequently Asked Questions (FAQs)
What are the key trends shaping the global music industry in 2025?
The global music industry continued to grow in 2025, with consumer spending reaching $47.1 billion, driven primarily by streaming subscriptions, alongside physical media and digital downloads.
How large is the global music streaming subscription market?
Streaming subscriptions accounted for 86% of total music industry spending in 2025, generating more than $40 billion in revenue, with total subscriptions reaching 865 million worldwide.
What is driving revenue growth in the music streaming market?
As several markets approach saturation, streaming services are focusing on converting free users into paid subscribers, introducing premium features, and implementing strategic price increases to drive future revenue growth.
Does the Futuresource Global Music Industry Market Outlook cover vinyl market trends?
Yes. In addition to streaming subscriptions and the wider music market, the report includes a dedicated section analysing the latest developments and trends in the global vinyl market.
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